I had a great interview with Blair MacIntyre of Georgia Tech today (listen below). Blaire is an Associate Professor in the College of Computing at GT (his full bio is here) and we chatted on the implications of Augmented Reality and how it can be used for gaming, marketing, and social networking. You can learn more about his work by going to You Tube and checking out their video on how their Augmented Reality zombie game interacts with Skittles.
The marketing implications here are really interesting, since a 2-D game board could easily be created for other businesses and interact with customer phones and items in said business. Blair talked about a beer coaster they had worked to create which I think is genius as you could interact with different beers you ordered and use the coaster for a dating game or whatever in a bar environment.
Blair said he'd let me interview him again in the future as this interview focused more on marketing than the specifics of his work. I highly urge you to check out GT's College of Computing site and special thanks to Jen Walsh of GE who told me of GT's work in this field.
Nice info, thanks
Posted by: celebrities | July 12, 2009 at 05:05 AM